Meet the Owner

Dana Waller is a native of Mobile, Alabama. She is a 2017 graduate of The University of Alabama in Huntsville with a BSBA in Marketing. Dana received her Masters of Public Administration from the Florida Institute of Technology in May 2021.

Ms. Waller worked as an outreach coordinator for the Center for Space and Aeronomic Research on the NSF EPSCoR project Connecting the Plasma Universe to Plasma Technology in Alabama (CPU2AL). In this role, she worked closely with nine universities in Alabama providing STEM opportunities to middle school students.

In her spare time, you can find Dana in Target or in the plant section of Lowes looking for a great deal.

Q&A with Dana

Why Did You Start Business Appeal?

What is the Biggest Misconception about Business Appeal?

I started my business in 2019 to help businesses create a social presence and better serve their customers. I also want to inspire people to turn their hobbies into a business.

What is the Biggest Misconception about Business Appeal?

I am here to help everyone, not just businesses. Special events deserve appeal too!